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Ernest Miller Ernest Miller pursues research and writing on cyberlaw, intellectual property, and First Amendment issues. Mr. Miller attended the U.S. Naval Academy before attending Yale Law School, where he was president and co-founder of the Law and Technology Society, and founded the technology law and policy news site LawMeme. He is a fellow of the Information Society Project at Yale Law School. Ernest Miller's blog postings can also be found @
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The Importance of...


July 02, 2004
500 Channels with Nothing On? Nah - No Channels At AllEmail This EntryPrint This Entry
Posted by Ernest Miller

Yesterday, MediaPost reported that for the first time since it has been tracked, the number of receivable television channels per household has stopped increasing and even decreased a bit (Universe Collapses: Well, TV's, Anyway):

Average Number Of TV Channels Receivable
1985     18.8
1990     33.2
1995     41.1
2000     74.6
2001     89.2
2002    102.1
2003    100.4
TV executives are, of course, worried about this development and want Nielsen to look into reasons for the decline.

I think the reasons should turn out to be pretty obvious. The "channel" concept as currently used on television has enormous search and mental transaction costs. Think about it. Imagine if the internet had to be accessed through "channels." Couldn't be done. Heck, one of the main reasons RSS is taking off is because it provides much better access to numerous sources of information. I'd never be able to keep track of as many blogs as I do if I had to do click through each like a channel.

The article notes that:

Still others think we've already reached a "channel-less" era of television, brought on by digital video recorders, where viewers essentially record and watch programming from their hard drives detached of the channels that originally televised them.
See, here's the thing. DVRs haven't had enough market penetration to make that big a difference in the numbers. These numbers have very little to do with DVRs, I think. What they do point out are the limits of the current television interface known as "channels." Even if there were no DVRs, I think channel reception would naturally peak out simply because people would find very little utility in dealing with the search costs of so many "channels."

More importantly, what this quote fails to capture (and television executives can't see) is that DVRs should ultimately lead to an increase in the number of programs available, as smaller markets can easily be served through broadcast at times when TiVo can capture the broadcast, but no one is physically watching at 3 in the morning. DVRs = more programs, fewer channels. The channel concept does go away, but that doesn't mean less content. It means more content more easily found.

Ultimately, of course, this all leads to the channel-less future I call "broadcatching."

via The Future of Television




COMMENTS
Seth Finkelstein on July 2, 2004 10:45 PM writes...

"Imagine if the internet had to be accessed through "channels.""

Yeah, clunky things called "feeds" or "websites", where everything written is lumped together in a mish-mash of unrelated agglomeration :-).

More seriously, one of the ancestors of RSS was called "CDF", for "CHANNEL Definition Format".

We're all being channeled. But a few of us are multistate megastations, and the rest of us are like obscure community cable shows :-(.

Permalink to Comment


TRACKBACKS
TrackBack URL: http://www.corante.com/cgi-bin/mt/mt-pcorso.cgi/3360
Interesting statistics of late from PVRblog I recently came across two interesting bits of statistics that put the PVR world in focus. A recent survey by Knowledge Networks uncovered the following data. 4% of TV homes report owning a DVR (such as TiVo) -- a figure [Read More]

Tracked on July 2, 2004 08:32 PM

Broadcatching Roundup - TV Stations Now Unnecessary and Other News from The Importance of... Lost Remote makes a bold claim and is nearly right (TheKnot and Comcast's marriage): Your life changed last week. If you work in TV or on the web, your work life changed immeasurably. If you're a TV or web user,... [Read More]

Tracked on August 31, 2004 09:26 PM

Broadcatching Roundup - TV Stations Now Unnecessary and Other News from unmediated Lost Remote makes a bold claim and is nearly right (TheKnot and Comcast's marriage): Your life changed last week. If you work in TV or on the web, your work life changed immeasurably. If you're a TV or web user, it changed nearly as much. Why? TV stati... [Read More]

Tracked on September 1, 2004 07:40 AM




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