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Ernest Miller Ernest Miller pursues research and writing on cyberlaw, intellectual property, and First Amendment issues. Mr. Miller attended the U.S. Naval Academy before attending Yale Law School, where he was president and co-founder of the Law and Technology Society, and founded the technology law and policy news site LawMeme. He is a fellow of the Information Society Project at Yale Law School. Ernest Miller's blog postings can also be found @

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October 22, 2003

Thanks for the Memories

Posted by Ernest Miller

The Independent has an interesting story about an advertising technique known as "memory morphing" (Selling you a new past). Even if you didn't particularly like using a product, this advertising technique will help to mold your memories so that you "remember" liking the product. Experiments have shown people "remembering" meeting Bugs Bunny at Disneyland (highly unlikely - and unfortunate - I have to ask, where is the "Who Framed Roger Rabbit" sequel?), and recalling an orange drink spiked with vinegar and salt as "refreshing." One example of this technique in the wild would be the "Remember the Magic" campaign run by Disney.

Comments (1) + TrackBacks (0) | Category: Culture


1. Seth Finkelstein on October 22, 2003 11:43 AM writes...

Ah, careful, the people *said* they found the drink refreshing.
I suspect they didn't want to say "No, it tasted like boiled socks".
That would make them seem uncool.

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