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October 23, 2003
Free WiFi Makes Good Business Sense
Posted by Ernest Miller
Computer World has a great article on the many uses companies are putting free 802.11b access to (Free hot spots pay dividends). Guerilla marketing, conventional marketing, keeping customers around longer, saving money on ethernet installation, are all uses of free wifi. Favorite quote:
"What is the ROI on a bathroom?" asked Shaich, pointing out that the day of pay restrooms in restaurants has long since passed.
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Ernest Miller pursues research and writing on cyberlaw, intellectual property, and First Amendment issues. Mr. Miller attended the U.S. Naval Academy before attending Yale Law School, where he was president and co-founder of the Law and Technology Society, and founded the technology law and policy news site LawMeme. He is a fellow of the Information Society Project at Yale Law School.
Ernest Miller's blog postings can also be found @
1. Tracy Freeman on April 10, 2004 08:35 PM writes...
Hi there,
I am exploring the idea of providing wifi internet to our 6 vacation rentals in Hawaii(1 property). I would be so grateful if you could direct me to a website with the instructions to setting it up, who installs it, business requirements, etc.
Thanks in advance for your help.
Tracy Freeman
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