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November 04, 2003
Advertising Effectiveness and Media
Posted by Ernest Miller
The New York Times (reg. req.) has an informative article on new attempts at measuring the effectiveness of internet marketing (Measuring Online Ad Effectiveness). The new systems don't simply measure click-throughs and other basics like sales, but "online consumer trial rates and consumer awareness via Internet inquiries."
I wonder what would happen if they applied such techniques to television - such as through TiVo? Everyone seems to complain about the effectiveness of internet advertising, but how effective, really, is television advertising?
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Ernest Miller pursues research and writing on cyberlaw, intellectual property, and First Amendment issues. Mr. Miller attended the U.S. Naval Academy before attending Yale Law School, where he was president and co-founder of the Law and Technology Society, and founded the technology law and policy news site LawMeme. He is a fellow of the Information Society Project at Yale Law School.
Ernest Miller's blog postings can also be found @
