First thought: EFF finally agrees with me (mostly)!
Second thought: How come I don't get any credit and EFF doesn't offer me a job?
Third thought: Man, I need a smaller ego.
Seriously, I am quite glad the EFF has offered this clarification of their music filesharing policy (A Better Way Forward: Voluntary Collective Licensing of Music File Sharing). With a minor quibble or two, and one major problem, I think this is precisely the answer to our filesharing dilemmas.
The Money: Collecting It
Interestingly, though EFF has often condemned the lawsuit strategy of the RIAA, the paper recognizes the importance of legal sanction to enforce this voluntary regime. Lawsuits (or the threat of lawsuits) against consumers are necessary to provide incentive for consumers to opt-in to the system and discourage free riding:
How do we get filesharers to pay up? That's where the market comes in -- those who today are under legal threat will have ample incentive to opt for a simple $5 per month fee.
I may not agree with all the procedural aspects of the lawsuits (for example, the original interpretation of the DMCA subpoena provisions was heinous), but lawsuits against consumers who are uploading unlicensed music are perfectly valid. Of course, it would be great if the RIAA would offer the carrot as well as the stick, but that doesn't mean the stick is illegitimate.
Furthermore, the enforcement mechanism must be reasonably efficient. For example, it would not do to for the RIAA to merely charge people back subscription fees for free riding. One, the fees would be so low as to make enforcement completely unviable, especially given the need for the RIAA to actually file a lawsuit in order enforce their valid claims. Two, where is the risk? If I'm caught cheating, at most I would have to pay what I should have paid in the first place. Given the need for efficient enforcement to make the system work, the EFF should include more discussion about what would be a reasonable form for the inevitable lawsuits (or threat thereof).
For example, perhaps there would be a "first bite" strategy. First time offenders would be required to pay a multiple of back subscription fees and perhaps a small ongoing surcharge on future rights (~ $7/month instead of $5/month) to help subsidize enforcement. Repeat offenders would be subject to standard copyright penalties.
Of course, there are other reasons besides lawsuits why consumers might want to opt into a voluntary system that EFF doesn't mention. For example, would the RIAA still be permitted to spoof and use other non-illegal tactics to inhibit the function of P2P networks with a significant number of free riders? Seems to me that convenience of use would also be a major benefit to encourage people to sign up with a legitimate system.
The Money: Dividing It Up
What the EFF offers up is fine, especially the emphasis on transparency (critically necessary to avoid some antitrust issues). I've often complained about how such census/monitoring systems will be gameable and etc., and whatever system is ultimately developed will certainly fail in many ways. However, the key is that correcting any failures will be on the shoulders of the rights holders themselves, rather than government-sponsored highly contentious decisions about the value of art.
A Significant Problem: Using Any Software Won't Cut It
Why? Free riders. If people are permitted to freely share files on existing P2P systems, there goes any chance you have of limiting free riding.
Under EFF's proposed system, say I go ahead and get a license. For $5/month I can fileshare with impunity, that is, I can upload songs all day long. The free riders in this system will be the people downloading the songs from me. How do you enforce against downloaders? You can't, at least without draconian technical and legal enforcement mechanisms which I am sure the EFF would rightfully oppose.
What will happen under EFF's system is that a significant number of people will sign up for the system, say 10-20% of the filesharing population (if you are lucky). At this point, you stop getting subscriptions, because the free riders can get all the music they want for free, without fear of legal sanction. Sure, you might have some foolish people who both download and upload, but not many and all you'll do is turn them into legitimate uploaders for a small fee/fine. Suddenly, your $3 Billion/year is only $600 Million or $300 Million. Additionally many fee-paying subscribers will feel like suckers for paying, when there is no way
ISPs will not be big fans of this either. Sure, one ISP can offer "Unlimited Uploading and Downloading only $5/month!" Joy. The other ISP offers "Unlimited Downloading - For Free!". What uses more bandwidth, do you think? If I were an ISP, I would much prefer people downloading the music they listen to, then serving as much music as their system will handle (with no money for me - the $5 goes to the copyright holders).
Controlled Uploading: It Doesn't Have to Bad
Compulsory licenses avoid this problem by forcing everyone to pay, regardless. This comes at the expense of heavily involving government, which should be a last ditch solution.
Any voluntary solution that will work will have to control uploading to a certain extent. I, myself, believe that something similar to Bit Torrent would work pretty good. Basically, those who have paid the $5/month would gain access to Bit Torrent seeding servers for the download of music. Those who don't pay, don't get access. People would not be permitted to share the songs directly (though there is still the darknet), but could easily share Bit Torrent pointers, such that another subscriber would be able to download the same song (more efficiently than most fully decentralized P2P systems).
Of course, acting as a Bit Torrent "seeding" host should be freely available to any player in the system, as long as they agree to comply with certain objective standards regarding security. You could even have Bit Torrent servers that charge for better access (with some of the money going to the copyright holders).
There are other benefits to this quasi-centralized service. Standardization of formats and metadata will permit search engines to compete on better finding music. Playlist swapping would become efficient. Remix "recipes" would also be possible.
Let us continue the debate.
See also,
Furdlog: Jason Schultz and Dreak Slater On Compulsory Licensing and EFFs Compulsory Licensing Trial Balloon.
WIRED: The Answer to Piracy: Five Bucks? (What's up with the levy? Bad idea.)
Not Quit a Blog: the EFF "solves" p2p...
Unlimited Freedom: The EFF Offers a Better Way Forward on File Sharing
1. Cypherpunk on February 26, 2004 08:28 PM writes...
The Unlimited Freedom blog makes some related comments on the proposal at http://invisiblog.com/1c801df4aee49232/article/6241d2ffded8876b97cd140c6e48694f .
One question about your description of the difficulty of enforcing against downloaders. Is it primarily a legal or technical problem? Legally, I believe most laws are aimed against providers of the infringing data rather than recipients, for historical reasons from when copyright violation was a more asymmetric activity than today. Technically, it's harder to locate downloaders, because uploaders have to advertise the availability of their files.
One technical countermeasure would be for the copyright holder to act as an uploader and notice who downloads, then cross check that against the people who have joined the system.
I would hesitate to discard the decentralized nature of the EFF proposal. One of its big advantages is that it works with the present de facto system, rather than having to create a whole new distribution network. Once you go to your quasi-centralized system, what's the difference from a subscription based music download service, where for a flat fee you could download as much music as you wanted?
Permalink to Comment2. Ernest Miller on February 26, 2004 09:54 PM writes...
The problem is both legal and technical as I noted in my post. Your honeypot solution has a number of problems, not least being the fact that if a copyright holder makes a work available via P2P they can hardly complain when people copy it.
Creating a new distribution network is not the painful (a dozen have been created recently that are much more complicated, such as iTunes, Napster 2.0, etc.). There is not much (there is some) difference between my scheme and a subscription-based download service. I don't see this as a drawback.
Permalink to Comment3. joe on February 27, 2004 01:13 AM writes...
As to "where's the risk?" How about something akin to parking tickets? I get at least a parking ticket per month, damnit... and it does motivate me to get fewer while making sure that the City of Oakland gets seriously paid. Copyright cops... never thought that that phrase could be a real possibility.
Permalink to Comment4. Ernest Miller on February 27, 2004 02:27 AM writes...
Cops don't have to sue through a third party to find out who you are in order to ticket you. The RIAA will have to sue "John Doe" and the subpoena your identity from the ISP before they even know who you are. That makes it real expensive to issue tickets.
Permalink to Comment5. Cypherpunk on February 27, 2004 06:43 PM writes...
Currently when people are sued by the RIAA and offered a settlement, they have to pay about $5,000, which presumably is enough to fund the collection effort. You seem to be saying that if a record company was letting people download for $5, they couldn't sue them for much more than that, because that is the extent of their damages. This would mean that the collection efforts would no longer be cost effective. They won't sue if they're only going to collect ten bucks.
But aren't there some specific legal provisions that justify the current high fees? The reason the record companies can get away with $5,000 settlement offers is because if they don't settle, downloaders are liable for hundreds of thousands of dollars. Yet the defendants could have purchased their music legally for much less than that. There must be some provisions in the law that include special penalties for illegal downloading. Won't those still be effective even in the EFF plan?
Permalink to Comment6. Ernest Miller on February 27, 2004 06:51 PM writes...
No, I wasn't saying that. In fact, I was saying the opposite. The EFF has frequently said the punishments for uploading are too high, and have recommended that people only get a fine equal to what a reasonable subscription would be. As I pointed out in my original post and the comments here, that would not be sufficient to continue enforcement.
Permalink to Comment7. Stuart Cain on July 18, 2004 05:08 PM writes...
An Easy Target:
The report states music industry is the only industry that appears to be unable to adjust their business models to take file sharing into account. . It would appear from the report other industries have maintained growth because of adaption of business models. To some extent this maybe true, but is it not the size of a music files favors the music industry as a target of P2P.
Movie files at DVD quality are hefty in size and one glitch in a large game download can prevent installation. Maybe it's these factors which deter the average P2P user.
Providing there's a market and technology advances; the public will be offered larger Internet transfer speeds, compaction methods will improving, P2P technologies become more efficiency and home entertainment system will gathering greater digital interoperability.
Realistically, haven't other industries still got their time to come?
I'd would be grateful for any posts/emails regarding the above, partially, actual or ideas for business strategies changes by other industries. I'm currently undertaking a research project: How P2P will affect the broadcasting industry.
mrstuartcain@yahoo.co.uk
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