A few weeks ago I noted truth-in-advertising on a bootleg DVD (Honest Pirates?). The bootleg DVD, SuperBabies: Baby Geniuses 2, had a prominent and honest reviewer's quote on the cover, "SuperBabies has no redeeming qualities." Apparently, this is standard practice for bootleg DVDs. Slate has published an article about piracy in Shanghai (the phrase "piracy in Shanghai" always makes me imagine sea-faring during the Napoleonic era) (Visiting the Pirate's Lair). The author notes that:

I picked up Shark Tale, an authentic-looking box emblazoned with an odd blurb from the Chicago Tribune: "Dated … and only intermittently funny."

As for legitimate DVD publishers here in the US, heck, why not put the Rotten Tomatoes rating on the boxes? That would certainly help me make an informed decision on spur-of-the-moment DVD purchases. I might even begin to think that Hollywood, you know, cared about the consumer or something.