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April 05, 2005
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Replacing New Commercials for Old
Dow Jones reports that Comcast will be developing a new DVR in partnership with TiVo that will replace the old commercials in recorded shows with new commercials (Comcast Eyes New Advertising System For DVRs). Not a bad idea, but implementation is key. For example, forcing people to watch these new commercials, as opposed to permitting fast forwarding through them, is not a good idea.
posted by Ernest Miller |
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Ernest Miller pursues research and writing on cyberlaw, intellectual property, and First Amendment issues. Mr. Miller attended the U.S. Naval Academy before attending Yale Law School, where he was president and co-founder of the Law and Technology Society, and founded the technology law and policy news site LawMeme. He is a fellow of the Information Society Project at Yale Law School.
Ernest Miller's blog postings can also be found @
