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May 16, 2005
Traditional Broadcast Radio Whistling in the Dark
Posted by Ernest Miller
The Chicago Tribune has a report on the challenges to traditional broadcast radio (Traditional Radio Fighting Wave of Competition from Digital Rivals). The article is a basic discussion of some of the challenges to traditional broadcast, nothing particularly new, and they don't mention podcasting. However, what I found amusing was the apparent blindness of the defenders of traditional broadcast radio who were quoted:
"How do you sort through millions of pieces of music? Radio is a wonderful filter for what's popular. Even people with their iPods listen to the radio to find out what they need to download," said John Gehron, regional vice president for San Antonio-based Clear Channel Radio, which owns seven radio stations in the Chicago market.
Hint: It's called
XSPF.
"If you have a local radio station, that's the first place you turn to for news about floods, fires, local political discussions. The audience needs the station for essential information, up-to-the-minute information. You can't get that from a newspaper or from satellite radio," said Barry D. Umanksy, a telecommunications professor at Ball State University in Muncie, Ind.
I'm sure glad I'm not taking that professor's class. Most of this stuff doesn't need to be up-to-the-minute. Providing podcasts of local political discussions is perfectly viable. Newspapers often provide even better news coverage, and they're not ignoring podcasts (
WSJ: Newspapers Turning to Podcasts). Fires, floods, traffic. Yes, traditional radio will have a lead in those for a bit longer, but not much longer.
via I Want Media
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Ernest Miller pursues research and writing on cyberlaw, intellectual property, and First Amendment issues. Mr. Miller attended the U.S. Naval Academy before attending Yale Law School, where he was president and co-founder of the Law and Technology Society, and founded the technology law and policy news site LawMeme. He is a fellow of the Information Society Project at Yale Law School.
Ernest Miller's blog postings can also be found @
