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May 18, 2005
Mark Cuban Forsees the (Almost) End of the RIAA
Mark Cuban notes that, thanks to Yahoo's Music Unlimited service, the potential losses for infringement have gone way down - $600/decade of infringement (Yahoo Forces RIAA Staff Cutbacks
). Cuban makes the sensible suggestion that this should convince the RIAA to change tactics:
Will they have the sense to say
Ok kid, you are about to get sued, which will mean we both spend money on lawyers, and then we kick your butt in court and you pay a multi-thousand dollar settlement, OR, you can sign up for any of the all you can eat music subscriptions, Rhapsody, Napster or Yahoo Music. Your choice. 5 bucks a month. Or thousands of bucks.
You know, this idea has potential. You still need to add some deterrence, and there remains the question of permanent downloads and ownership, among other things ... but there is real potential here.
More importantly, I think the concept is very marketable, that is, compelling from a public relations point of view.
Slashdot discusses: (Cuban Says RIAA Damages Should be $5 Per Month).
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