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June 08, 2005
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It's a Seller's Market in Attention
Yesterday, Jeff Jarvis noted a report that the cost of online advertising will be going up (harder to reach a mass market) and the opposing trend that advertising will be more efficiently targeted (More New-Fangled Ads). It is going to be a seller's market in attention, and that is going to lead to all sorts of changes.
posted by Ernest Miller |
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Ernest Miller pursues research and writing on cyberlaw, intellectual property, and First Amendment issues. Mr. Miller attended the U.S. Naval Academy before attending Yale Law School, where he was president and co-founder of the Law and Technology Society, and founded the technology law and policy news site LawMeme. He is a fellow of the Information Society Project at Yale Law School.
Ernest Miller's blog postings can also be found @
