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June 13, 2005
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Forbes.com Doing Very Well Under Free Model
AdAge (reg. req.) notes that Forbes.com is thriving under a free on the internet model (Forbes.com's Internet Audience-Building Secret and How it Outdistanced NYTimes.com and WSJ.com).
“Responding to an audience question about when Forbes.com will surpass the print edition in terms of revenue, Jim Spanfeller, president-CEO of Forbes.com, said: ‘Probably in about 18 to 20 months.’”....
How has it come so far in the digital realm so fast? Largely by being, in almost every regard, free, and therefore part of the open-to-all, continuous conversation that takes place via forums, blogs and links all over the Net. That is not to take anything away from Forbes.com’s editorial package, which is highly readable, responsive and totally tuned to Web viewers.
Net revenue will soon overtake print revenue. This is not to say that there is no room for the subscription model, but it does show that the free model isn't simply a pipedream. Definitely worth a read.
via Online News Squared
posted by Ernest Miller |
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Ernest Miller pursues research and writing on cyberlaw, intellectual property, and First Amendment issues. Mr. Miller attended the U.S. Naval Academy before attending Yale Law School, where he was president and co-founder of the Law and Technology Society, and founded the technology law and policy news site LawMeme. He is a fellow of the Information Society Project at Yale Law School.
Ernest Miller's blog postings can also be found @
