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June 24, 2005
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A Vision of PR's Future
Brother Michael O'Connor Clarke, on Flackster, has a vision of the future of PR (Minor Epiphany?).
Much gnashing of teeth and tearing of hair in the PR world over how the practice of public relations must evolve to tune into the rise of citizen's media. Perhaps the answer is much bloody simpler than we all thought:
The necessary evolution of PR is blogging. That's all.
No more news releases, no more pitches, no more one-to-many media relations.
posted by Ernest Miller |
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Ernest Miller pursues research and writing on cyberlaw, intellectual property, and First Amendment issues. Mr. Miller attended the U.S. Naval Academy before attending Yale Law School, where he was president and co-founder of the Law and Technology Society, and founded the technology law and policy news site LawMeme. He is a fellow of the Information Society Project at Yale Law School.
Ernest Miller's blog postings can also be found @
