Ernest Miller pursues research and writing on cyberlaw, intellectual property, and First Amendment issues. Mr. Miller attended the U.S. Naval Academy before attending Yale Law School, where he was president and co-founder of the Law and Technology Society, and founded the technology law and policy news site LawMeme. He is a fellow of the Information Society Project at Yale Law School.
Ernest Miller's blog postings can also be found @ Copyfight LawMeme
Feel free to contact me about articles, websites and etc. you think I may find of interest. I'm also available for consulting work and speaking engagements. Email: ernest.miller 8T gmail.com
Doc Searls has a good post on IT Garage about deliberate inattention - ignoring things we don't want to waste time on, such as advertisements (AdTension).
The holy grail of advertising is to add, rather than subtract, value for the people who consume it: to create a demand market for itself.
Not sure I made it clear in that piece, but I don't think even Google's Adwords and Adsense have found that holy grail. And I don't think anybody will find it as long as the infrastructure for digital relationship -- founded on individual-centered and autonomous digital identity -- is in place.
1. Doc Searls on June 25, 2005 05:57 AM writes...
Hey, thanks for the pointer.
Not sure I made it clear in that piece, but I don't think even Google's Adwords and Adsense have found that holy grail. And I don't think anybody will find it as long as the infrastructure for digital relationship -- founded on individual-centered and autonomous digital identity -- is in place.
A bunch of us are working on that one.
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