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July 03, 2005
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Subscription-Based Advertsing
Terry Heaton has more about RSS in advertising ("It's All About the Money").
Harry Hayes sent me a link yesterday to a new service by Northwest Airlines -- fare promotions and other items delivered via RSS. This is significant, because RSS makes it easy for retailers to talk directly to customers without spam issues. In the future, it's very possible that big, big advertisers won't be doing much advertising, because people interested in their wares will be able to subscribe to their RSS feeds -- by-passing the media companies altogether. One day you'll see local retail aggregator companies that deliver nothing but ads for clients -- sort of the "sale paper" of tomorrow. [link in original]
RSS as advertising, not advertising in RSS. The more I think about it, the more I like the whole concept of subscribing to some advertising feeds. There are dangers here, too, but the possibilities are fascinating. For example, why not pick who will sponsor particular content for you? For this to work, however, it has to be about keeping customers informed, not simply convincing them to buy.
posted by Ernest Miller |
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Ernest Miller pursues research and writing on cyberlaw, intellectual property, and First Amendment issues. Mr. Miller attended the U.S. Naval Academy before attending Yale Law School, where he was president and co-founder of the Law and Technology Society, and founded the technology law and policy news site LawMeme. He is a fellow of the Information Society Project at Yale Law School.
Ernest Miller's blog postings can also be found @
