« More Crawford's Notes on the History of Telephony |
| Goldman on Recent DOJ Warez Group Busts »
July 03, 2005
Terry Heaton has more about RSS in advertising ("It's All About the Money").
Harry Hayes sent me a link yesterday to a new service by Northwest Airlines -- fare promotions and other items delivered via RSS. This is significant, because RSS makes it easy for retailers to talk directly to customers without spam issues. In the future, it's very possible that big, big advertisers won't be doing much advertising, because people interested in their wares will be able to subscribe to their RSS feeds -- by-passing the media companies altogether. One day you'll see local retail aggregator companies that deliver nothing but ads for clients -- sort of the "sale paper" of tomorrow. [link in original]
RSS as advertising, not advertising in RSS. The more I think about it, the more I like the whole concept of subscribing to some advertising feeds. There are dangers here, too, but the possibilities are fascinating. For example, why not pick who will sponsor particular content for you? For this to work, however, it has to be about keeping customers informed, not simply convincing them to buy.
posted by Ernest Miller |
- RELATED ENTRIES
- Kitchen Academy - Course II - Day 23
- Kitchen Academy - Course II - Day 22
- Kitchen Academy - Course II - Day 21
- Kitchen Academy - The Hollywood Cookbook and Guest Chef Michael Montilla - March 18th
- Kitchen Academy - Course II - Day 20
- Kitchen Academy - Course II - Day 19
- Kitchen Academy - Course II - Day 18
- Salsa Verde