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July 04, 2005
Visions of the Future from AOL Circa 1995
This is almost unfair. Susan Crawford pulls an admiring profile of AOL from 1995 and basically allows it to make a fool of itself (Someone to Watch Over Me).
Case believes that Microsoft and the Internet players are not going to be cheaper or easier to use, and therefore, are not taking the approach that's going to build a mass market. He's convinced that his opponents' strategy of "disintermediation" - unbundling systems and letting users "roll their own" packages - is going to be too much of a hassle for Mr. and Mrs. Average Online Consumer. "I don't see any evidence to suggest that this is what the 93 percent [the percentage of Americans that were unconnected in 1995] wants," Case says. "I think a subset of the 7 percent wants that. The people I talk to who don't yet use online services don't use them because they are still a little scared of them. Making it more complicated for people to connect and use the service, giving them a bewildering array of options to pick from - it's hard to imagine that's going to help."
How's that working for you, AOL?
posted by Ernest Miller |
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